Written by admin on December 22, 2009
Is the flow of information among people in the same hierarchical level. This flow of information serves several functions by allowing for sharing of information, coordination, and problem solving among departments. It helps solve conflicts and it allows for interaction among organizational peers.
High levels of task specialization, technical language barriers, and mechanistic organizational structures cause problems with horizontal communication.
Horizontal communication increases the degree of integration experienced by the firm. Managers can facilitate horizontal communication by encouraging direct contact between managers, the use of integrative roles in the firm, the creation of task forces and project teams, and by utilizing new technology such as management information systems.
Communication can be formal or informal.